Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience.
Marketing Reports
I run a Screaming Frog audit for most of my clients BHS Links and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy. The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start.
SEO Audit Service
There is a lot to consider when auditing your technical SEO, and it can get pretty complicated. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. Dave Ramsey is a big name in the finance industry, so this is the kind of detailed analysis that you would expect when evaluating this kind of page for YMYL content. The tool will give you an edge if you’re in a competitive niche. I took three different types of content and ran them through the tool.
I’ve worked with a bunch of clients dealing with SEO penalties, but one case really stuck with me. It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery. If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
- After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake.
- A professional enterprise SEO auditor reviews the existing URLs and identifies how to fix mistakes and optimize dynamic URL generation for future pages.
- Typically enterprise-level websites are much larger and more complicated than small-business websites.
- A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site.
- The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand.
- But performing a site crawl is a quick way to assess lots of aspects at once.
They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report. The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency. With an experienced agency, your company receives several perks.
When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.
He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.