Learning how to make YouTube videos that people love is beyond the scope of this guide. For example, the macaroni and cheese video above gets an estimated 17,400 clicks from organic search every month. We’ve also included a few bonus tips on how to use videos to get more website traffic.
Post to your Google Business Profile
By linking to your content, other sites indicate that they value your content. If you already rank for a keyword, you’ll see your ranking position in the “Keyword” column. Keyword rankings fluctuate all the time as Google strives to deliver the best results. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query. You touched on it a bit, but alot of stuff out there still preaches keywords in Title, URL, H1/H2, Image Alt Text, etc.
- A librarian might also draw attention to popular books by creating special displays.
- Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website.
- Internal links are links from one page to another within your website.
- You can visit the competitor’s site and take note of how they incorporate keywords and phrases.
They’re an excellent addition to any SEO strategy because they’re typically low competition and target pre-qualified traffic. Be sure to run through these details for the top five ranking posts for your target keyword. SERP analysis will inform your content strategy and make it easier to rank higher. While Google provides clues and guidelines about how they evaluate content, it typically includes a mix of utility, trust, authority, and user experience.
Create High-Quality Content
Search Engine Results Pages (SERPs) play a pivotal role in how users find information online. SERPs display organic results along with paid ads, SEO Anomaly featured snippets, and local listings. Understanding the layout can help you optimize your content to better fit these formats. A higher ranking means more visibility, leading to increased organic traffic. Understanding your SEO ranking helps identify areas for improvement. SEO rankings can shift frequently, making it essential to monitor your positioning over time.
And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword. Google Maps SEO is no longer optional—if you want local customers to find you quickly and easily, it’s a must. By optimizing your Google Business Profile, building strong local signals, and keeping your listing fresh, you can climb the local rankings and stay ahead of competitors. Once in the customization menu, add the address you’re interested in for tracking.
Is there a reliable and free SEO ranking checker?
Proper keyword research ensures your blog posts align with users’ search intents. At the same time, it helps in increasing the likelihood of ranking well on Google and attracting relevant traffic. Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial. Remember, it’s not just about the quantity of backlinks but also the quality. Focus on obtaining links from authoritative websites that are relevant to your industry or niche.