If all the sites ranking in the top 10 are of comparable site loading speed, then speed is unlikely to make an SEO difference. This is because Google weights quality more heavily than speed. If sales are a chief goal of your site, minimize linking to other websites. Your call-to-action should be near the top, and shouldn’t compete with external links.
- All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content.
- For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more.
- The good news is, learning how to find orphan pages (and fix them) is easier than you think.
- This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties.
- It makes sense to use this for your page title as H1 is the highest level heading there is.
Target Featured Snippets
Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content.
On-Page Elements for SEO Success
Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is.
A full-service SEO partner like WebFX, our parent company, provides you with all SEO services you need to SEO Anomaly ensure you’re ranking high on every platform that matters for your business. On-page and off-page SEO techniques can help your website rank higher on search engines, making it more discoverable to users. In this guide, we’ll dive into the main differences between on-page and off-page SEO. For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options.
SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively.
To help you optimize your product pages, I’ve put together 13 easy steps that’ll get you started. From choosing the right keywords to writing effective product descriptions, these SEO best practices will get your online store off the ground. Start by incorporating small business SEO practices and strategies from these search engine optimization categories. These are the links on your page that take the reader to other pages on your site. Your page should not only include internal links, but other pages on your site should link to the one you’re optimizing. Once you’ve chosen your target keyword and created your content, you’re ready to optimize your page.