Learn more about image SEO and video SEO with our in-depth guides. A medical article needs professional language, while a cooking blog can be more conversational. If someone asks “what is concept” give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you.
Products
Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages. This helps those searching for keywords used on your pages find your website easier in SERPs. Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed.
Engage Your Audience
- Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website.
- Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.
- Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.
- Making the necessary updates to both the off and on-page elements is a powerful way to boost your search rankings.
- Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively.
They help search engines to understand the hierarchy of the content. As long as the internal links are relevant and provide a good UX to the reader, you don’t have to worry about the numbers. Although not all of the factors mentioned in this guide are ranking factors, all of them correlate with higher rankings. It means that sites ranking high usually have very good results in these areas of on-page optimization. As computer vision models advance, search engines will better understand and surface relevant images and videos.
The Top 5 On-Page SEO Factors
Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use. Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure on search engines. You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page.
Optimising your content is essentially about making it more relevant to your target query. Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, BHS Links mobile-friendly testing tool from SE Ranking to check your site.
